Airgun Assembly

With the ground work firmly laid by the innovative promotions of the 1930’s, Daisy was ready to launch into its most successful promotion ever; the Daisy Red Ryder! 

Based on the popular comic strip western hero, the new gun was introduced in the spring of 1940 and produced until mid 1942 when Daisy’s production was converted to the war effort.  Following the war, the air gun was reintroduced in November 1945.  By 1949 it had become so popular that more than one million units were sold in a single year; a sales figure unheard of at the time!  In fact, the Red Ryder had become so popular that on more than one occasion mail was received at the Daisy offices in Plymouth, Michigan addressed simply to the “Red Ryder Company”.

The Red Ryder was and sill is the best-known BB gun ever built and a special display of Red Ryder BB guns at the Daisy Airgun Museum follows the progression of the Red Ryder over the years.

It was also in the late 40’s that Daisy introduced the famous penny pack of BBs wound in a long roll of individual cellophane segments allowing a youngster to tear off as many packs as his finances would support.

1880  ║  1890  ║ 1900  ║  1910  ║  1920  ║  1930  ║  1940  ║  The War Years
 1950  ║  1960  ║  1970  ║  1980  ║  1990  ║  2000  ║  The Museum